A concept music festival branded with a true 80s feel, pulling in bold visuals, vibrant color, and era-specific typography to create an altogether unique identity. Attention to detail was key—mocking up cassette tapes, posters, and festival merch helped bring the event to life in very human-centered ways. Every element, from the type treatments to the color palette, reinforces the era while maintaining the festival's identity as recognizable, professional, and dynamic.
